Description of services
With 80% of businesses going online or with high speed access to the internet, catalog services allow you to reach a much broader clientele base and avoid costly mailings as well. Presenting well organized and comprehensive product information with easier user navigation is critical for high conversion rates in e-commerce sites. We provide all services related to catalog maintenance, from creation to management and delivery.
Specific Scope Offerings
Attribute Listing
Attributes describe intrinsic features of the physical product and every manufacturer would describe the product in a different way. Also, the product attributes reside at different sources like product catalogs, text descriptions and other structured/ unstructured sources. Scope will extract the critical attributes from multiple sources and standardize them to provide a single point of view for the product catalogs.
Measurement Units
The measurement units for the product attributes are expressed differently by different manufacturers. Scope will standardize the units to match with international systems like the SI units.
Product Description
Scope will provide a Metadata and also detailed keyword rich product description to highlight the essential features of the product category. The product description will enhance the click rates and will enable the customers to understand the product functionalities in a better way.
Parametric Search
Scope can collect important parameters across manufacturers for a product, to help customers compare the feature with a single click, for better decision making. Parametric search enables customers to set filters based on a range of values to find the products that best meet their needs with just a click. Keywords can also be entered to narrow a search.
Classification services (UNSPSC, NAICS, SIC, ANSI, etc.)
Scope's team of experts and proprietary classification provide solutions to enable easier search and augment advertising revenues. Scope's web services-enabled taxonomy management tool provides structure and consistency to information assets and also ensures scalability. Our processes leveraging on domain experts provide a competitive edge, enabling contextual analysis, domain analysis, and in turn translating to audience-centric taxonomies. Our experts analyze user search behavior whenever possible and use appropriate keywords or terminology to ensure accurate search results. We also have extensive experience in handling various standard taxonomies including UNSPSC, SIC, ANSI, NAICS, Nace codes etc.
Scope methodology
Our catalog services normalize your product data down to the attribute level of detail. Product data is collected from variety of sources and the important attributes pertaining to a product family are identified. Scope can help you develop a custom front-end product catalog interface. The front end catalog category structure can be changed to reflect the changing demands of your customers and also enable parametric search. Our processes leveraging domain experts will provide a competitive edge enabling contextual analysis, domain analysis, and in turn translating to audience-centric taxonomies. Our experts analyze user search behavior whenever possible and use appropriate keywords or terminology to ensure accurate search results. We also have extensive experience in handling industry taxonomies like UNSPSC, SIC, ANSI, NAICS etc.
Client Benefits
The client is benefited by a very efficient search platform, where products can be navigated by a hierarchical and more granular product categories and the user experience is enhanced by accurate search ability of the products.
- Business benefits to the client - through increased product visibility and merchandising
- Contextual search is enabled through detailed attribute listing and parametric comparison
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